Search volume analysis with D2 - Digital Demand ©

D2 – Digital Demand © software captures what really matters: the search volume. We strongly believe that online actions represent reality. Therefore search volume analysis can tell a lot about people’s intentions towards any given destination. Whether they plan to move abroad, study abroad, travel, export to, or invest in some particular region, country or city. It even may show the specific interests and trends in the local/domestic market.

Search volume analysis

We are happy to launch our first product. D2 – Digital Demand © software analyse search engine searches performed by global citizens for any country, region, or city. Furthermore, all data are gathered and displayed in interactive dashboards, so it is easy to navigate through them. The software delivers absolute numbers, not the range of searches. That way, destinations can have more realistic insights and therefore make better decisions.

Our software analyses search by:
  1. Location – assess the size of the market by measuring the volume of searches and growth compared to last year and benchmarking the results with selected competitors.
  2. Topic – understand the product portfolio and quantify in an absolute way what activities, issues, or industries (brandtags) are being searched about in any destination.
  3. Country of origin – find out who is searching and get market intelligence. Do it by geolocating the searches and defining the target markets’ behaviour and preferences.
  4. Month – check for seasonality. Track down the performance of each target market and topic (brandtag) by month for 24 months.

Who is it for

This software can be beneficial for any country, region or city marketing organisation that promote tourism (destination marketing organisations – DMO’s), investment (investment promotion agencies – IPA’s), exports and trade, talent attraction, or maintain the general reputation of the destination.

D2 – Digital Demand © measures:

  • What type of touristic information and activities are tourists searching for?
  • Which topics, locations and business opportunities foreign investors search the most?
  • Types of products and services are business people searching for?
  • Places are students and workers searching for living, working or studying?
  • How do politics and cultural heritage affect a place’s reputation and determines the perception of global citizens?

These are just some examples of who and for what purposes can use this software. We are always open to new challenges. For that reason, D2 – Analytics might tailor D2 – Digital Demand © dashboard for your needs.

"D2 - Digital Demand © software allows marketing teams to understand their target audience search behaviour. By seeing what people are searching for in a specific country, region, or city, marketers can easily tailor their digital content and advertising campaigns to fit the actual demand."

— Arita Berzina, Partner at D2 - Analytics

Before the internet, people made decisions mainly based on information they gained from mouth to mouth, reading some media outlet, watching TV or listening radio.

The internet gave freedom for anyone to access loads of information even without leaving home. People can ask in search engines anything and find information. More and more people are making informed decisions. Before going somewhere, they search online for information about this place, get familiar with reviews etc. People are searching online, gathering information, building perception, and getting closer to decisions.

Why it is important

By analysing what, where, and when people are searching for, marketing teams can evaluate their marketing strategy. And, later on, if needed, improve it. As a result, knowing the people’s online perceptions can allow destinations to attract even more people to their destination for different purposes – travel, work, study, invest or export.

Moreover, D2 – Digital Demand © software is unique and, as far as we know, without direct competitors in the market. Big data is displayed in absolute numbers and verified by experts of the nation branding field, so there are no interpretation mistakes.


In conclusion, watch this video explaining how D2 – Digital Demand © search volume analysis works.

Additionally, check out the D2 – Analytics product page to find out more about our other products!