About 65% of leisure travellers begin researching online before they decide how and where to go

D2 – Analytics four research software gathers and analyses valuable information for tourism promotion organisations. Starting with an analysis of online search demand of potential tourists. As well as the analysis of online publications on your destination related to the tourism industry. Continuing with fast and accurate qualitative analysis surveys. And moreover, offers you an in-depth analysis of the crisis and a forecast of future scenarios.  D2 – Analytics destination marketing tools can provide you with research data regarding tourist behaviour analysis. The research data is organised in interactive dashboards that are easy to navigate and comprehend.

Explore what potential tourists are searching, finding or thinking about your destination!


Who is it for?


tourism promotion organisations


tourism promotion organisations


tourism promotion organisations

Since 2015, D2 – Analytics has worked with many tourism promotion organisations around the world. Our destination marketing tools are helping many Country, Region and City governments to understand their digital identity and appeal. Also, it gives tourism promotion managers a better understanding of the destination’s target audience, competitors or impact of the crisis. Therefore they can operate in a focused manner in order to achieve great success in attracting travellers to their destination.

D2 - Analytics products

Research software for TOURISM promotion organisations

Choose from the ready-made products the ones that can the most help you to achieve your destination marketing research strategy goals, or contact us for a customised solution.


What potential tourists are searching online towards your destination?

Software that gathers and analyses the big data of online searches performed by potential tourists towards any Country, Region or City. In other words, D2 - Digital Demand © tool is able to determine exactly how many potential tourists are looking for your destination's beaches, museums, shopping, etc. in 24 months period. It also breaks down data into larger and smaller categories by months and by the audiences (other countries, regions or cities).

About D2 - Digital Demand ©

What potential tourists are finding when they search about your destination?

Software that gathers and analyses the big data of online searches. To be precise - what potential tourists are finding on the first pages of search engines about any Country, Region, or City. This data allows destinations to understand their digital identity and footprint.

About D2 - Digital Supply ©

What does your target audience think of your destination?

Qualitative analysis intelligence tool that allows destinations to understand specific issues about their target audience behaviour. Accurate, tailored and fast qualitative analysis will help you to better understand the intentions and opinions of potential tourists.

About D2 - Live Quanti ©

Want to be aware of the impact of the crisis on the tourism industry and its future scenarios?

D2 - Crisis Mode © is a crisis management tool that offers destinations in-depth analysis about any crisis (Covid-19, catastrophes etc.) impact on the tourism industry. Firstly this tool shows how crisis has changed potential tourists behaviour and intentions towards your destination. Secondly, indicates the right directions through the crises. And finally, predicts the size of your future potential target market.

About D2 - Crisis Mode ©