D2 - Analytics NEWS

Free Webinar for destinations on the 27th of May 2020

We would like to invite you to join us for this free webinar for destinations (organised in collaboration with City Nation Place). It offers an exclusive delve into new research carried out by us and our sister company Bloom Consulting, leading place branding strategists.

Join this FREE WEBINAR: “Crisis management of the COVID-19 pandemic: the impact on Nation Brands” on 27th May 2020 at 14:00-14:45 pm BST. In order to register, follow the link to City Nation Place website.

Content of the webinar

You’ll hear about topics such as: what impact is the COVID-19 pandemic having on how the global public perceives Nation Brands and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world?

We are all now familiar with the all-important R-nought – the number that signifies zero transmission of the virus. In City Nation Place webinar, Jose Torres, Partner of D2 – Analytics and CEO & Founder Bloom Consulting, will share thoughts around the Brand-Nought. The perfect ratio of positive perceptions needed to balance out negative perceptions to ensure your nation brand so, consequently, your nation’s economy does not suffer.

In this research, D2 – Analytics and Bloom Consulting analysed the global online searches from every country in the world using our D2 – Digital Demand software. The vast amount of data collected has provided us with a unique perspective on the recent online behaviours and trends these last few months.

“The COVID-19 crisis, in general, is proving to be an opportunity for countries to build positive or alter negative perceptions in terms of identity"

— Jose Torres, Partner of D2 - Analytics, CEO and Founder of Bloom Consulting

D2-Analytics City Nation Place webinar speakers

You will also hear from and ask questions to Clare Dewhirst, Founder and Director of the City Nation Place and a panel of leading Nation Branding practitioners, including Rebecca Smith, Director of the New Zealand Story, and Niall Gibbons, CEO of Tourism Ireland. As well as Jose Torres, our partner and CEO of our sister company Bloom Consulting.

Don’t miss this exclusive research or your opportunity to discover strategies to address the challenges of changing public perceptions. Leave the session with new ideas for the management reputation of your Nation Brand not only during this crisis but also for your longer-term strategy.

Can’t make it? Not to worry. The broadcast recording will be available on-demand shortly after the live broadcast.

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