Free Webinar for destinations on the 27th of May 2020

We invite you to join us for this free webinar for destinations (organised in collaboration with City Nation Place). It offers an exclusive delve into new research carried out by us and our sister company Bloom Consulting, leading place branding strategists.

Join D2 – Analytics FREE WEBINAR: “Crisis management of the COVID-19 pandemic: the impact on Nation Brands” on 27th May 2020 at 2:00-2:45 pm BST. Or listen to the broadcast recording (available shortly after the live broadcast) here on the City Nation Place website.

Content of the webinar.

You’ll hear about topics such as:

  • What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands?
  • How is this changing people’s willingness to travel, invest, or work in countries worldwide?

We are all now familiar with the all-important R-nought – the number that signifies zero virus transmission. In the City Nation Place webinar, Jose Filipe Torres, Partner of D2 – Analytics and CEO & Founder Bloom Consulting, will share thoughts around the Brand-Nought. The perfect ratio of positive perceptions is needed to balance out negative perceptions to ensure your nation brand so, consequently, your nation’s economy does not suffer.

In this research, D2 – Analytics and Bloom Consulting analysed the global online searches from every country in the world using our D2 – Digital Demand © software. The vast amount of data collected has provided us with a unique perspective on the recent online behaviours and trends these last few months.

“The COVID-19 crisis, in general, is proving to be an opportunity for countries to build positive or alter negative perceptions in terms of identity"

— Jose Filipe Torres, Partner and Strategy Director at D2 - Analytics, CEO and Founder of Bloom Consulting

Jose Torres D2 - Analytics team front office

You will also hear from and ask questions to Clare Dewhirst, Founder and Director of the City Nation Place and a panel of leading Nation Branding practitioners, including Rebecca Smith, Director of the New Zealand Story, and Niall Gibbons, CEO of Tourism Ireland. As well as Jose Filipe Torres, our partner and CEO of our sister company Bloom Consulting.

Don’t miss this exclusive research or your opportunity to discover strategies to address the challenges of changing public perceptions. Leave the session with new ideas for the management reputation of your Nation Brand not only during this crisis but also for your longer-term strategy.

Can’t make it? Not to worry. The broadcast recording will be available on-demand shortly after the live broadcast.