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D2 - Digital Demand © software captures what really matters: the search volume towards Countries, Regions and Cities.

The software displays more than 200 widgets/charts with in-depth search behaviour analysis.

The D2 – Digital Demand © search analytics tool gathers, analyses and visualises big data in interactive dashboards. It examines the total number of global citizens’ searches on the most popular search engines about any destination. This research will be helpful for tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a destination. In addition to that, we also offer tailored solutions to your specific needs.

Online search volume and rankings

Assess the size of the market by measuring the total volume of online searches towards your Country, Region, or City. What tourism-related topics people are searching about your place on search engines (such as Google, Baidu etc.)? See your position worldwide, continentally and between your competitors. Compare this year’s results with the previous year. 

Absolute numbers, not trends, not ranges!

Searches by topics and activities

Understand your place brand product portfolio. Quantify in an absolute way what activities or topics (brandtags, micro brandtags) people are searching online about any Country, Region, or City in the fields of tourism, FDI, export, talent and general reputation.

Searches by target markets

Find out who is searching for your destination. As part of the tool, you will be able to select 10 (or “add on” more) target markets that you want to analyse in-depth. Moreover, you will gain market intelligence by geolocating the searches and defining the target markets’ behaviour and preferences (brandtags) towards any Country, Region, or City.

Searches by competitors

Compare your Country, Region, or City with its competitors. Choose four (or “add on” more) of your competitors and track their search results performance. D2 – Digital Demand © software allows you to see when and what people are searching for about your competitors to see your performance in context.

Searches by seasonality

Understand seasonality trends of online searches towards your destination. The seasonality analysis will help you plan the most successful time for your marketing campaigns; predict the increase or decrease of the tourist, investor, business-people, student, or worker interest; understand when the market starts to recover from crisis and much more.

Take advantage of the Big Data insights.

Here are some examples of how the D2 - Digital Demand © online search data for Countries, Regions and Cities can provide intelligence and competitive advantage for your organization.

Measurement

Measure the current reputation and results of the implemented strategy.

Geolocation

Segment and assess the most essential and relevant target markets.

Strategic positioning

Adjust to global trends and be ahead of the competition.

Product definition

Identify the customer’s preferences and most relevant product offering.

Not convinced?

Try a free software demo or book a free meeting with our experts.

D2 - Digital Demand © tool is available within five different dimensions.

In addition, we offer highly TAILORED solutions that fit your budget and specific needs, for instance.

Subscription details.

In any solution you subscribe to, you will get:

Personal training

for the software functionalities via conference call.

Yearly subscription

to a Web Access with user and password.

Customisation

target markets and competitors of your choice + any selected add-on.

24/7 support

and technical assistance during the yearly subscription.

D2 - Digital Demand © pricing.

Please select the option that most suits you, request a quotation or book a free e-meeting with our experts to discuss a tailored option based on your budget and specific needs.

STANDARD SOLUTIONS

INSIGHT

Analysis for a Country, Region or City + overview of target markets
€ 6.900 per year, per dimension
  • Absolute searches and search growth
  • ALL brandtag families, brandtags and micro-brandtags
  • 24-month seasonality trend
  • Overview of 10 target markets of your choice
  • -

INSIGHT +

Analysis for a Country, Region or City + overview of target markets + overview of competitors
€ 9.900per year, per dimension
  • Absolute searches and search growth
  • ALL brandtag families, brandtags and micro-brandtags
  • 24-month seasonality trend
  • Overview of 10 target markets of your choice
  • Overview of 4 competitors of your choice

MASTER

Analysis for a Country, Region or City + full detail of target markets + full detail of competitors
€19.900per year, per dimension
  • Absolute searches and search growth
  • ALL brandtag families, brandtags and micro-brandtags
  • 24-month seasonality trend
  • FULL detail of 10 target markets of your choice
  • FULL detail of 4 competitors of your choice

Customize the standard solutions

and get an exclusive analysis that meets your specific goals and needs.

TAILORED SOLUTIONS

Customize your unique solution by including:

– Additional dimensions (tourism, investment, export promotion, talent attraction and general reputation management).
– Additional target markets.
– Additional competitors.
– Data refresh every 2, 3, 4 or 6 months.
– Data interpretation/reports.

Briefly, our experts will:

  • Discuss your case and business needs.
  • Present you a free software demo and software opportunities.
  • Explain how deep consumer insights can improve your existing goals.
  • And more, based on your specific interests.

 

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Book an e-meeting with our experts.

Complete the form to book a free consultation. Furthermore, discover how D2 - Digital Demand © software can help you to understand your potential audience intentions on an inspirational level.