About D2 - Analytics | global research and analytics company focused on destinations

D2 - Analytics company provides Big Data and intelligence for Country, Region, and City government organisations. Especially those working in such fields as tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a place.

About D2 – Analytics history. The company was founded in 2015 in Madrid (Spain), as a sister company of one of the worlds leading nation branding consultancies Bloom Consulting. Since 2019 we have the second office in Riga (Latvia). During this time we devoted our work solely to the governmental institutions of both larger and smaller destinations.

Data is our passion. That is why we want it to be easy to navigate and comprehendible for everyone. We believe that informed, data-driven decisions are the core of a successful destination marketing strategy.

Our team strongly believes that our clients need more than just a data supplier. They need a partner who assists their journey through the data “jungle” and gives the meaning and the value. Important members of our team are nation branding experts. As we believe in the importance of the human touch to clear the data and give it a voice.

We strive to provide business-focused solutions that are creative, effective, and technically accomplished.

The importance of big data in destination marketing is immeasurable. It's like a compass that points you in the right direction. Being left without a compass in a storm would be the last thing you want.

Jose Filipe Torres, Founding Partner at D2 – Analytics

Speaking about D2 – Analytics products, they cover four important areas:

  1. Measurement of search demand – through online searches, we analyse the proactive interests of internet users towards destinations. All data are displayed in interactive dashboards in our software, called D2 – Digital Demand ©.
  2. Analyses of digital identity – another side of search demand is search display. D2 – Digital Supply © software gathers all data of search results on the first pages of search engines, giving the exact links to the source. This software allows Countries, Region and Cities to understand the digital identity of their destination.
  3. Measurement of offline perceptions – conducting precisely targeted surveys D2 – Live Quanti © tool gathers qualitative data of what people all over the world think about your destination.
  4. Analyses of crisis situations – as a response to global health crises we developed tailored software D2 – Crises Mode ©. It allows destinations to measure the impact of Covid-19 on their destinations. This software can be used for various crisis situations, not only this pandemic.

We are open to new challenges. Therefore, if you represent a destination promotion organisation or if you work for the Country, Region or City tourism, investment, export promotion, talent attraction, or general reputation management, Contact us and let us know your needs. We might be able to assist you!

Reliable data

Every data set is firstly gathered via software and secondly carefully double-checked by experienced professionals.

Intuitive user experience

The data arranged in self-explanatory charts and graphs in a way it is easy to navigate through different data levels.

24/7 customer service

We assist our clients through the all contract period via conference calls and emails.

Qualitative data

Based on the client's needs, we offer both qualitative Big Data, as well as qualitative data analysis.


We generate multiple free research throughout the year about topical industry-related issues.

Tailored proposals

We are flexible concerning the data sets needed and can easily adjust to specific client needs.

Hands-on destination marketing research

We believe that partnerships are very important and can bring a great added value. That is why we have created a number of interesting projects in cooperation with partners such as The World Economic Forum, City Nation Place and Bloom Consulting.

We’re committed to research and frequently publish various studies and indexes. The latest studies (in cooperation with the global nation branding experts Bloom Consulting) are about Covid-19 Study: The Impact on Nation Brands and Covid-19 Study: The Impact on Tourist Behaviour. While the Digital Country Index and Digital City Index measure the interest and performance of countries and cities in these five areas: Tourism promotion, Investment attraction, Export promotion, Talent attraction and General Reputation Management of a place.

Together with City Nation Place, Bloom Consulting, experts from New Zealand Story and Tourism Ireland, we recently held a webinar about Crisis management of the COVID-19 pandemic: the impact on Nation Brands.

D2 - Analytics team (front office)

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D2 - Analytics offices

Madrid, Spain (headquarter)

La Palma 14, 1 izq, 28004, Madrid, Spain
Phone: +34 91 308 02 86

Riga, Latvia

Dzirnavu Street 57a-4, Riga, LV-1010, Latvia
Phone: +371 62 102 353

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