NEW research: Covid-19 study: The Impact on Tourist Behaviours and Nation Brands

D2 – Analytics, together with sister company Bloom Consulting, carried out two global and independent studies on the impact of the Covid-19 on (1) Nation Brands and (2) Tourist Behaviours.

Covid-19 Study: The Impact on Nation Brands.

This place brand report aims to understand better the impact of Covid pandemics on Nation Brands and all dimensions of the Bloom Consulting Brand Wheel ©. Mainly, this study gives a better understanding of how the government’s crisis management of Covid-19 has affected both perceptions and brands. Secondly, it presents a new concept called Brand-Nought. This serves as a tool as it measures the impact of the crisis on the dimensions of Tourism, Investment, Talent, Export and General Reputation.

In a webinar on City Nation Place, this study on Covid crisis management for countries was presented by Jose Filipe Torres, Partner of D2 – Analytics and CEO of Bloom Consulting. Other experts of Nation Branding, like Rebecca Smith, Director of New Zealand Story, and Niall Gibbons, CEO of Tourism Ireland, attended the webinar.

"Brand-Nought may look theoretical - but it's an amazing formula. Not just for crisis management or public governance - but tourism & FDI. It gives you a number you can focus on - a language that non-experts can understand."

— Jose Filipe Torres, Partner and Strategy Director at D2 - Analytics, CEO of Bloom Consulting

Jose Torres D2 - Analytics team front office

Covid-19 Study: The Impact on Tourist Behaviours.

This research looks at the impact of Covid-19 on Tourism, one of the most affected dimensions of Bloom Consulting Brand Wheel ©. The purpose of this nation brand report is to discern the changes in tourists’ perceptions as well as to discover the new trends in the sector and finally, how brands can push the industry to recover by using research and big data.

The study revealed that the Covid-19 pandemic highly impacts tourist behaviours. 15% of respondents said they wouldn’t travel again even if the virus were eradicated. Read the full Covid tourism report to delve deeper and understand the reasons for behaviour change.

Methodology of researches.

To understand the different points of view and the new tourist behaviours, D2 – Analytics and Bloom Consulting launched an international survey using 4,000 people worldwide, including the USA, Italy, Australia and China. All national opinions were removed from the sample population of the 140 countries mentioned.

Simultaneously, we evaluated the global online searches from every country in the world using our D2 – Digital Demand © software. The vast amount of data collected has provided us with a unique perspective on recent online behaviours and trends and Covid impact on destinations.

These Covid studies are beneficial for destinations (Countries, Regions and Cities), DMO’s, IPA’s and other governmental bodies dealing with Tourism promotion, Investment attraction, Export promotion, Talent attraction or managing a General reputation of a place.

WEBINAR "Crisis management of the COVID-19 pandemic: the impact on Nation Brands".

Delve into exclusive new research carried out by leading place branding strategists, Bloom Consulting, and its big data sister company, D2 Analytics – and discover ideas for reputational management of your Nation Brand, not only during this crisis but also for your longer-term strategy.

  • How enduring the impact of this current crisis is likely to be on global perceptions of Nation Brand identities.
  • Why the ways in which countries are managing the crisis appears to be having the greatest impact on talent attraction.
  • How the R-0, the number which symbolizes viral infection rates, can be applied to Nation Brands as a B-0 or Brand-Nought – the perfect ratio of positive perceptions required to balance negative perceptions and restore or ensure the reputation.
  • How you can apply these learnings to your own strategies.

Jose Torres, Partner and Strategy Director at D2 – Analytics and CEO at Bloom Consulting, Rebecca Smith, Director of the New Zealand Story, and Niall Gibbons, CEO of Tourism Ireland, share what have been the learnings on the power of a robust, values-based Nation Brand during this pandemic. And how can a nation branding strategy adapt to manage reputation during a crisis?


Join D2 – Analytics FREE WEBINAR: “Crisis management of the COVID-19 pandemic: the impact on Nation Brands” on 27th May 2020 at 14:00-14:45 pm BST. Or listen to the broadcast recording, on the City Nation Place website.