Our research software for destination reputation analysis can easily determine how do politics and cultural heritage affect the reputation of a place

Research software for destination reputation management gathers specific information related to the general reputation of places and place brand digital identity. This may be searches performed by global citizens, publications about your destination in relation to general reputation, surveys of global citizens, etc. It provides you with verified information, organized in interactive dashboards that are easy to navigate and comprehend.

Explore what global citizens are searching, finding or thinking about your destination.


Who is it for?


promotion organisations


promotion organisations


promotion organisations

Since 2015, D2 – Analytics has assisted many countries, regions and cities promotion organisations with research software for destination reputation management. We are specialists in digital market research, but at the same time combine different research methods for better and more insightful results. With the help of our in-depth and detailed data, we have helped destination promotion managers to better understand their target audiences and competitors and operate in a focused manner in order to achieve great success in general reputation management of their Country, Region or City.

D2 - Analytics products

Research software for destination REPUTATION management

Choose the ready-made products best suited to helping achieve your destination marketing research strategy goals, or contact us for a customised solution.


How does politics and cultural heritage affect the reputation of a place and determines the perception of global citizens?

Software that gathers and analyses the big data of online searches performed by global citizens, everything that they are searching online for any Country, Region or City. An awareness of what type of information global citizens are searching for in a country or city allows you to understand the current reputation. Use this information to adjust your marketing strategy and action plan.

About D2 - Digital Demand ©

What is the most frequently found content on first pages of search engines?

Search engine listening tool - software that gathers and analyses what global citizens are finding on the first pages of search engines about any Country, Region, or City. Understand if it fits your strategy, and change what doesn't fit. Recieve absolute numbers or publications, direct links and keywords used in the content. Analyse and build your digital identity.

About D2 - Digital Supply ©

Find out what global citizens think of your Country, Region or City?

The software which displays the results of digital surveys of your target audience in easy to understand way. Qualitative analysis that allows destinations to understand specific issues about their target audience behaviour. Accurate, tailored and fast qualitative study that will help you to better understand the intentions and opinions of global citizens.

About D2 - Live Quanti ©

How crises have impacted the global citizen perception's of your Country, Region or City?

A crisis management tool that gives you deep analysis about crisis impact on your destination. It indicates the right direction through the crises as well as predicts the size of your future potential target market. Understand how any crisis (Covid-19, catastrophes etc.) has affected the general reputation of your destination. Use this data to your advantage.

About D2 - Crisis Mode ©