D2 - Analytics digital marketing research tools for nations and places

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D2 – Analytics offer four different digital marketing research tools for nations and places. From search results analysis, digital identity research, and surveys to detailed crisis analysis and management support; all designed and programmed exclusively for nations and places.

Since 2015, D2 – Analytics software products have enabled many countries, regions, and cities to understand their potential customers’ behaviour, help to analyse the effectiveness of marketing campaigns, improve action plans and strategies. Thanks to our products, such government organisations as DMO’s, IPA’s, city councils, institutes etc., have accessed the big data intelligence that has never been available before.

D2 – Analytics tools provide data that government institutions can use to analyse and influence potential customer decisions in their favour by promoting their tourism and export, attracting more investors and talent, or improving the general reputation of their country, region, or city.

D2 - Analytics software products

D2 - Analytics products complement other destination marketing research methods and strengthen Country, Region, and City marketing promotion efforts.

By using D2 – Analytics software, you will discover your target audience behaviours in the broadest and most accurate way possible. D2 research will support your needs and strengthen your business.

D2 - Digital Demand © and D2 - Digital Supply © software dashboards.

D2 – Analytics tools will be a valuable addition to the existing marketing research methods for any Country, Region, and City. Especially to those working with tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a place. Moreover, we provide tailored solutions that fulfil your specific needs or fit your available research budget.

Search results analysis for nations and places

The D2 - Digital Demand © software measures and analyses the online search demand through the most popular search engines (such as Google, Baidu, Yandex etc.) towards any Country, Region, or City. The software uses interactive dashboards to visualise this data. They show the total amount of searches by potential tourists, investors, workforce, students, or global citizens. With the help of digital demand Big Data, destination promotion organisations can gain insights into their target audience's interest in their place. In turn, this will enable them to adjust their marketing strategy accordingly.

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Digital identity research for nations and places

The D2 - Digital Supply © software measures the digital identity of nations and places. For example, how a search engine displays a Country, Region, or City on its first pages. The software provides unique intelligence about the digital footprint of any city, nation, or place. It also shows what has to be done to improve any place brand's online identity.

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Target audience perceptions and opinions

Quantitative research for nations and places.
The D2 - Live Quanti © digital surveys tool quickly and precisely analyses specific international target market perceptions, opinions, intentions, and potential actions towards any Country, Region, or City. We guarantee a 100% accurate audience, fast results, easy to navigate charts and help with data interpretation.

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Crisis analysis and future scenarios

Crisis analysis software for cities, nations, and places.
The D2 - Crisis Mode © tool provides answers to governments and institutions seeking an in-depth data analysis of the effects of any crisis (for example, Covid-19 pandemics, political crisis, catastrophes etc.) towards their country, region, or city. This tool offers a wide range of analytic decision-making insights for any nation and place during the crisis and recovery. The software uses diverse quantitative and qualitative destination marketing research methods to get the most comprehensive insights.

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