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Understanding the Digital Identity of Destinations With Search Engine Listening Software

D2 - Digital Supply © software displays approximately 600 widgets/charts with an in-depth digital identity analysis of any Country, Region or City.

Have you ever wondered how to understand and analyse the digital identity of a destination? The D2 – Digital Supply © tool provides precisely that – an understanding of any destination’s digital footprint and identity.

The aforementioned analysis is conducted using the content acquired from the first pages of search engines. This powerful search engine listening tool provides government organisations working in either tourism, investment, export, talent or general reputation field with a new, modern, valuable, specialised and in-depth digital research.

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Top strategic contributors/content providers

Which content providers does your target audience find on the first pages of search engines when they search for you?

Assess who is the most important content provider of your destination. You might bump into the media you did not know about. Additionally, you may find your paid articles don’t even come out on the first pages of search engines.

Content by topics

What kind of content/topics are people finding while searching for information about your destination?

Understand the content distributed on the first pages of search engines. Take in which activities/topics (brandtags) are the most popular about the Country, Region or City.

Content by countries of origin

From which countries do content creators create content about you and in which languages?

Find out which media and country of origin are producing most of the content about your destination. Articles in local languages are included in the analysis.

Content by date of publications

Do you still have content on 1st page of search engines that is more than 10 years old?

Along with the date of publications, you will be able to see direct links to these publications. This way, you will evaluate if the content people are using the most is still up-to-date. Moreover, this allows you to go after the outdated content or no longer meets the desired quality requirements.

Take advantage of Big Data insights

Here are some examples of how the D2 - Digital Supply © software data can provide intelligence and competitive advantage for your organisation.

Measurement

Measure the current digital identity of destinations as well as results of the implemented strategy.

Geolocation

Segment and assess the most important and relevant target markets.

Strategic positioning

Adjust to global trends and get ahead of the competition.

Product definition

Identify the customer’s preferences and most relevant product offerings.

Not convinced?

Book a free consultation with our experts to see the software in action!

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D2 - Digital Supply © tool is available in 5 different dimensions

In addition, we also offer highly TAILORED solutions that fit your budget and specific needs.

TOURISM promotion
INVESTMENT promotion
EXPORT promotion
TALENT attraction
REPUTATION management
TAILORED to needs

Subscription details

This is exactly what you will get in any solution you subscribe to.

2x personal trainings

for the software functionalities via conference call

Yearly subscription

to a Web Access with user and password

Customisation

target markets and competitors of your choice + any selected add-on

24/7 support

and technical assistance during the yearly subscription

D2 - Digital Supply © pricing

Select the option that most suits you, request a quotation or book a free meeting with our experts to discuss a tailored option, based on your budget and specific needs.

STANDARD SOLUTIONS

INSIGHT

Understand the digital identity of your Country, Region or City in 1 target market
€ 4.900 per year, per dimension
  • Access to top 50 results of search engines (first 5 pages)
  • Total number of results found and number of unique contributors
  • Breakdown by section (ALL, IMAGES, VIDEOS)
  • Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
  • Breakdown by Target markets
  • Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
  • Type of result (Ad, Highlight Videos, Top destinations, ...)
  • Information about the contributor (name, type, industry, ...) with results in the top10
  • Date of publication (if available)
  • Direct links to the articles/images/videos

INSIGHT +

Understand the digital identity of your Country, Region or City in 5 target markets
€ 14.900 per year, per dimension
  • Access to top 50 results of search engines (first 5 pages)
  • Total number of results found and number of unique contributors
  • Breakdown by section (ALL, IMAGES, VIDEOS)
  • Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
  • Breakdown by Target markets
  • Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
  • Type of result (Ad, Highlight Videos, Top destinations, ...)
  • Information about the contributor (name, type, industry, ...) with results in the top10
  • Date of publication (if available)
  • Direct links to the articles/images/videos

MASTER

Understand the digital identity of your Country, Region or City in 10 target market
€ 24.900 per year, per dimension
  • Access to top 50 results of search engines (first 5 pages)
  • Total number of results found and number of unique contributors
  • Breakdown by section (ALL, IMAGES, VIDEOS)
  • Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
  • Breakdown by Target markets
  • Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
  • Type of result (Ad, Highlight Videos, Top destinations, ...)
  • Information about the contributor (name, type, industry, ...) with results in the top10
  • Date of publication (if available)
  • Direct links to the articles/images/videos

Customize the standard solutions

and get an exclusive analysis that meets your specific goals and needs

TAILORED SOLUTIONS

Customize your own unique solution by including:

– Additional dimensions (tourism, investment, export promotion, talent attraction and/or general reputation management)
– Additional target markets
– Data refresh every 2, 3, 4 or 6 months
– Data interpretation / reports.

Our experts will:

  • Discuss your case and business needs
  • Present you our software and its functionalities
  • Explain how in-depth consumer insights can assist in achieving your existing goals

 

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Book e-meeting with our experts

Discover how D2 - Digital Supply © software can help you to understand your destination's digital identity. Complete the form to book a free consultation.