Digital identity of destinations measured by D2-Digital Supply software

D2 - DIGITAL SUPPLY

D2 - Analytics company product D2 - Digital Supply software logo

Understanding the Digital Identity of Destinations

The software displays approximately 600 widgets/charts with an in-depth analysis of the destination's digital identity.

The D2 – Digital Supply software provides an understanding of digital footprint and identity of destinations, such as Countries, Regions and Cities. The aforementioned analysis is conducted using the content acquired from the first pages of search engines. This powerful search engine listening tool provides destination promotion organisations with new, modern, valuable, specialised and in-depth digital research.

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Top strategic contributors/content providers

Assess who is the most important content provider of your destination. In other words, what content your target audience find on the first pages of search engines.

You might bump into the media you did not know about. Additionally, you may find your paid articles don’t even come out on the first pages of search engines.

Content by topics

Understand the content distributed on the first pages of search engines. What are people finding while searching for information about your destination? Take in which activities/topics (brandtags) are the most popular about the Country, Region or City.

Content by countries of origin

Find out which media, and from which country of origin, is producing most of the content about your destination. Articles in local languages are included in analysis.

Content by date of publications

Along with direct links to the publications, you will be able to see the date of publications. This way you may be able to evaluate if the content people are using the most, is still up-to-date. Moreover, this provides you with the opportunity to go after the content that is outdated or no longer meets the desired quality requirements.

Take advantage of “Big Data” insights

Here are some examples of how the D2 - Digital Supply data can provide intelligence and competitive advantage for your organisation.

Measure the current digital identity of destinations as well as results of the implemented strategy.

Segment and assess the most important and relevant target markets.

Adjust to global trends and get ahead of the competition.

Identify the customer’s preferences and most relevant product offering.

Not convinced?

Book a free consultation with our experts to see the software in action!

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D2 - Digital Supply is available in 5 different dimensions

In addition, we also offer highly TAILORED solutions that fit your budget and specific needs.

TOURISM promotion
INVESTMENT promotion
EXPORT promotion
TALENT attraction
REPUTATION management
TAILORED to needs

Subscription details

This is exactly what you will get in any solution you subscribe to.

2x personal trainings

for the software functionalities via conference call

Yearly subscription

to a Web Access with user and password

Customisation

target markets and competitors of your choice + any selected add-on

24/7 support

and technical assistance during the yearly subscription

D2 - Digital Supply pricing

Select the option that most suits you, request a quotation or book a free meeting with our experts to discuss a tailored option, based on your budget and specific needs.

STANDARD SOLUTIONS

INSIGHT

Understand the digital identity of your Country, Region or City in 1 target market
€ 4.900 per year, per dimension
  • Access to top 50 results of search engines (first 10 pages)
  • Total number of results found and number of unique contributors
  • Breakdown by section (ALL, IMAGES, VIDEOS)
  • Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
  • Breakdown by Target markets
  • Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
  • Type of result (Ad, Highlight Videos, Top destinations, ...)
  • Information about the contributor (name, type, industry, ...) with results in the top10
  • Date of publication (if available)
  • Direct links to the articles/images/videos

INSIGHT +

Understand the digital identity of your Country, Region or City in 5 target markets
€ 14.900 per year, per dimension
  • Access to top 50 results of search engines (first 10 pages)
  • Total number of results found and number of unique contributors
  • Breakdown by section (ALL, IMAGES, VIDEOS)
  • Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
  • Breakdown by Target markets
  • Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
  • Type of result (Ad, Highlight Videos, Top destinations, ...)
  • Information about the contributor (name, type, industry, ...) with results in the top10
  • Date of publication (if available)
  • Direct links to the articles/images/videos

MASTER

Understand the digital identity of your Country, Region or City in 10 target market
€ 24.900 per year, per dimension
  • Access to top 50 results of search engines (first 10 pages)
  • Total number of results found and number of unique contributors
  • Breakdown by section (ALL, IMAGES, VIDEOS)
  • Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
  • Breakdown by Target markets
  • Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
  • Type of result (Ad, Highlight Videos, Top destinations, ...)
  • Information about the contributor (name, type, industry, ...) with results in the top10
  • Date of publication (if available)
  • Direct links to the articles/images/videos

Customize the standard solutions

and get an exclusive analysis that meets your specific goals and needs

TAILORED SOLUTIONS

Customize your own unique solution by including:

– Additional dimensions (tourism, investment, export promotion, talent attraction and/or general reputation management)
– Additional target markets
– Data refresh every 2, 3, 4 or 6 months
– Data interpretation / reports.

Our experts will:

  • Discuss your case and business needs
  • Present you our software and its functionalities
  • Explain how in-depth consumer insights can assist in achieving your existing goals

 

Follow D2 – Analytics on social media to be aware of updates and news.

Book e-meeting with our experts

Discover how D2 - Digital Supply software can help you to understand your destination's digital identity. Complete the form to book a free consultation.


    Analyse COVID-19 impact on tourism industry

    D2 - CRISIS MODE

    D2 - Analytics company product D2 - Crisis Mode software logo

    Crisis management software that provides destinations with data-driven research analysis during and after any crisis

    The D2 – Crisis Mode software provides in-depth crisis (for example, Covid-19 pandemics, political crisis etc.) impact analysis on the tourism, investment, export, talent attraction industries as well as on the general reputation of destinations. Governments and institutions who manage a tourism promotion, FDI attraction, trade promotion, talent attraction or general reputation management of a Country, Region or City by using this crisis management software will be able to take better and data-based strategic decisions.

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    Crisis management perceptions

    Learn about your destination Brand(0) (Brand naught) performance. That is an effective way to analyse crisis (for example, Covid-19 pandemics, political crisis etc.) impact on the destinations’ tourism, investment, export, talent and reputation field. Furthermore, evaluate if the way your National, Regional or City government is managing the crisis is affecting the appeal and reputation of your destination.

    Crisis sensitivity

    Analyse how crisis (Covid-19 pandemics, political crisis or other) related topics (brandtags) are affecting your destination. This dashboard will allow you to understand, the size of the demand, monthly evolution, benchmark, most popular brandtags, and target markets.

    Destination's touristic appeal

    Measure the level of appeal and demand towards your destination (monthly evolution).

    Travel behaviour and preferences

    Understand how the crisis (Covid-19 pandemics, political crisis or other) is affecting the future scenarios. These perceptions will be linked to the digital identity of each (new) preferences and safety requirements.

    Crisis digital footprint

    Understand how non-touristic articles related to the crisis are appearing on potential tourists’ searches on the top pages of search engines. The software offer results concerning each content provider (contributor) and precise hyperlinks to the articles.

    Market forecast

    Understand economic forecasts, based on predictive scenarios.

    Take advantage of the in-depth data analysis and predictions

    Here are some examples of how the D2 - Crisis Mode data can provide intelligence and competitive advantage for your organization.

    Measure your target audience current perceptions and opinions.

    Make data-based decisions rather than relying on feelings or opinions.

    Quickly adjust to the crisis situation and be ahead of the competition.

    Identify the customer's NEW preferences and product offering.

    Not convinced?

    Book a free consultation with our experts to see the software in action.

    BOOK e-MEETING

    D2 - Crisis Mode is available within 5 different dimensions

    In addition, we also offer highly TAILORED solutions that fit your budget and specific needs.

    Subscription details

    This is exactly what you will get in any solution you subscribe to.

    Personal training

    for the software functionalities via conference call

    Yearly subscription

    to a Web Access with user and password

    Customisation

    target markets and competitors of your choice + any selected add-on

    24/7 support

    and technical assistance during the yearly subscription

    D2 - Crisis Mode pricing

    Request a quotation or book a free meeting with our experts and briefly explain to us the goals of your required research. We'll then come back to you with a tailored proposal.

    Our experts will:

    • Discuss your case and business needs to analyse crisis impact on the Country, Region or City
    • Present you the software and its functionalities
    • Explain how deep consumer insights can improve your existing goals

     

    Follow D2 – Analytics on social media to be aware of updates and news:

    Book e-meeting with our experts

    Discover how D2 - Crisis Mode can help you to understand crisis (Covid-19 pandemics, political crisis or any other) impact on the tourism, investment, export, talent and reputation fields. Complete the form to book a free consultation.


      people representing D2 - Live Quanti digital questionnaire tool

      D2 - LIVE QUANTI

      D2 - Analytics company product D2 - Live Quanty software logo

      Digital questionnaire tool that runs automated surveys in desired markets with 100% accuracy on target audience profiles

      With D2 – Live Quanti digital questionnaire tool, you can quickly and precisely carry out target market research. Furthermore, it allows you to understand your international target audience’s opinions and potential behaviours towards your Country, Region or City.

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      Analyse perceptions by location

      Find out what your target audience thinks of your country, region or city. Additionally, the target audience can be chosen from a very narrow field and from anywhere in the world.

      Understand target audience associations

      Find out the people’s main associations with specific countries, regions or cities. It’s possible to ask either open or closed questions.

      Find out considerations

      See which dimensions of your destination are the most appealing for your target audience. Analyse potential behaviour and adjust your marketing strategy and plan accordingly.

      Take advantage of in-depth quantitative research

      Here are some examples of how the D2 - Live Quanti tool can provide intelligence and competitive advantage for your organisation.

      Measure your target audience's current perceptions, opinions and potential behaviour.

      Build data-backed campaigns, test ads or other marketing materials.

      Measure brand positioning efforts, brand awareness and adjust marketing strategy.

      Identify the customer’s preferences and most relevant product offering.

      Not convinced?

      Book a free meeting with our experts

      BOOK e-MEETING

      D2 - Live Quanti software is available within 5 different dimensions

      In addition, we also offer TAILORED solutions to fit your budget and specific needs.

      TOURISM promotion
      INVESTMENT promotion
      EXPORT promotion
      TALENT attraction
      REPUTATION management
      TAILORED to needs

      Subscription details

      This is exactly what you will get in any of the solutions you subscribe to:

      Personal training

      for the software functionalities via conference call

      Yearly subscription

      to a Web Access with user and password

      Customisation

      up to 15 questions available + target markets of your choice

      24/7 support

      and technical assistance during the yearly subscription

      D2 - Live Quanti pricing

      Request a quotation or book a free meeting with our experts and briefly explain to us the goals of your required research. We'll then come back to you with a tailored proposal.

      Our experts will:

      • Discuss your case and business needs
      • Present you with a software and its functionalities
      • Explain how deep consumer insights can improve your existing goals

       

      Follow D2 – Analytics on social media to be aware of updates and news:

      Book e-meeting with our experts

      Discover how D2 - Live Quanti digital questionnaire tool can help you to understand your target audience, its interests and intentions.


        digital demand represented by people searching online

        D2 - DIGITAL DEMAND

        D2 - Analytics company product D2 - Digital Demand software logo

        The software captures what really matters: the search volume towards Countries, Regions and Cities

        The software displays more than 200 widgets/charts with in-depth search behaviour analysis.

        The D2 – Digital Demand search analytics tool gathers, analyses and visualises big data in interactive dashboards. It examines the total amount of searches made by global citizens on the most popular search engines about any destination. This research will be useful for tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a destination. In addition to that, we also offer tailored solutions to your specific needs.

        Searches by location

        Assess the size of the market. Firstly, by measuring the volume of searches and growth compared to last year. And secondly, by benchmarking the results with selected competitors for any Country, Region or City.

        Searches by topic

        Understand the product portfolio. Quantify in an absolute way what activities or topics (brandtags) are being searched in any Country, Region or City.

        Searches by country of origin

        Find out who is searching for your destination. Moreover, gain market intelligence, not only by geolocating the searches, but also by defining the target markets’ behaviour and preferences (brandtags) towards any Country, Region or City.

        Searches by month

        Check for seasonality and track the performance of each target market and topic (brandtag) by month. D2 – Digital Demand software allows you to see when and what people are searching in any Country, Region or City for a 24 month time period.

        Take advantage of the Big Data insights

        Here are some examples of how the D2 - Digital Demand online search data for countries, regions and cities can provide intelligence and competitive advantage for your organization.

        Measure the current reputation and results of the implemented strategy.

        Segment and assess the most important and relevant target markets.

        Adjust to global trends and be ahead of the competition.

        Identify the customer’s preferences and most relevant product offering.

        Not convinced?

        Try a free software demo or book a free meeting with our experts.

        D2 - Digital Demand tool is available within 5 different dimensions

        In addition, we offer highly TAILORED solutions that fit your budget and specific needs, for instance.

        Subscription details

        This is exactly what you will get in any solution you subscribe to.

        Personal training

        for the software functionalities via conference call

        Yearly subscription

        to a Web Access with user and password

        Customisation

        target markets and competitors of your choice + any selected add-on

        24/7 support

        and technical assistance during the yearly subscription

        D2 - Digital Demand pricing

        Select the option that most suits you, request a quotation or book a free e-meeting with our experts to discuss a tailored option, based on your budget and specific needs.

        STANDARD SOLUTIONS

        INSIGHT

        Analysis for a Country, Region or City + overview of target markets
        € 6.900 per year, per dimension
        • Absolute searches and search growth
        • ALL brandtag families, brandtags and micro-brandtags
        • 24-month seasonality trend
        • Overview of 10 target markets of your choice
        • -

        INSIGHT +

        Analysis for a Country, Region or City + overview of target markets + overview of competitors
        € 9.900per year, per dimension
        • Absolute searches and search growth
        • ALL brandtag families, brandtags and micro-brandtags
        • 24-month seasonality trend
        • Overview of 10 target markets of your choice
        • Overview of 4 competitors of your choice

        MASTER

        Analysis for a Country, Region or City + full detail of target markets + full detail of competitors
        €19.900per year, per dimension
        • Absolute searches and search growth
        • ALL brandtag families, brandtags and micro-brandtags
        • 24-month seasonality trend
        • FULL detail of 10 target markets of your choice
        • FULL detail of 4 competitors of your choice

        Customize the standard solutions

        and get an exclusive analysis that meets your specific goals and needs

        TAILORED SOLUTIONS

        Customize your own unique solution by including:

        – Additional dimensions (tourism, investment, export promotion, talent attraction and/or general reputation management)
        – Additional target markets
        – Additional competitors
        – Data refresh every 2, 3, 4 or 6 months
        – Data interpretation/reports.

        Briefly, our experts will:

        • Discuss your case and business needs;
        • Present you a free software demo and software opportunities;
        • Explain how deep consumer insights can improve your existing goals;
        • and more, based on your specific interests.

         

        Follow D2 – Analytics on social media to be aware of updates and news:

        Book e-meeting with our experts

        Complete the form to book a free consultation. Furthermore, discover how D2 - Digital Demand software can help you to understand your potential audience intentions on an inspirational level.