D2 - DIGITAL SUPPLY
Understanding the Digital Identity of Destinations With Search Engine Listening Software
D2 - Digital Supply © software displays approximately 600 widgets/charts with an in-depth digital identity analysis of any Country, Region or City.
Have you ever wondered how to understand and analyse the digital identity of a destination? The D2 – Digital Supply © tool provides exactly that – an understanding of digital footprint and identity of any destination.
The aforementioned analysis is conducted using the content acquired from the first pages of search engines. This powerful search engine listening tool provides government organisations, working in either tourism, investment, export, talent or general reputation field, with a new, modern, valuable, specialised and in-depth digital research.
Search results data analysis, presented in an interactive and comprehensive way
D2 - Digital Supply © software analyses what has been found about destinations on search engines. Here are some examples of D2 - Digital Supply © search engine listening tool features and indicators. They are used to quantify and measure the digital identity of destinations.
Top strategic contributors/content providers
Which content providers your target audience find on the first pages of search engines when they search for you?
Assess who is the most important content provider of your destination. You might bump into the media you did not know about. Additionally, you may find your paid articles don’t even come out on the first pages of search engines.
Content by topics
What kind of content/topics are people finding while searching for information about your destination?
Understand the content distributed on the first pages of search engines. Take in which activities/topics (brandtags) are the most popular about the Country, Region or City.
Content by countries of origin
From which countries do content creators create content about you and in which languages?
Find out which media, and from which country of origin, is producing most of the content about your destination. Articles in local languages are included in analysis.
Content by date of publications
Do you still have content on 1st pages of search engines that is more than 10 years old?
Along with the date of publications, you will be able to see direct links to these publications. This way you will be able to evaluate if the content people are using the most is still up-to-date. Moreover, this provides you with the opportunity to go after the content that is outdated or no longer meets the desired quality requirements.
Get to know the D2 - Digital Supply © software better
Read more about how this unique tool works and how it can assist you in improving your Country's, Region's or City's online identity.
D2 – Digital Supply © software looks at the other side of the search process and provides a search engine listening. It collects and analyses results presented in the first pages (top 10, top 20, top 30, top 40 or top 50 results) of search engines: articles, images or videos. These are classified by a degree of importance, origin and the context of information the user will receive from the search engine.
This search engine listening tool clusters and clear big data for destinations. The main structure comprises 146 themes (Brandtags), 660 sub-themes (micro-brandtags) and more than 13 million keywords. This allows us to map and organise each search and each result for destinations in five dimensions (tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a place).
The software presents results for each search in each chosen market. These results are mapped and organised according to our database and subsequently presented in an interactive dashboard. This enables easy data interpretation and navigation. The dashboard will be accessible via our website login section.
Why it is important for a destination to understand and analyse the main content creators (contributors) and type of content appearing in the search engines? According to the 2019 Edelman Trust Barometer, the consumption of news and information has resurged in 2019 with “the search results” are globally perceived as the most reliable source of information when compared to traditional or social media.
There is no doubt that, regardless of the cause that triggered the search, the content allocated in the first pages of a search engine is shaping the image and reputation of any Country, Region or City and, therefore, defining the digital identity of destinations.
Take advantage of Big Data insights
Here are some examples of how the D2 - Digital Supply © software data can provide intelligence and competitive advantage for your organisation.
Measurement
Measure the current digital identity of destinations as well as results of the implemented strategy.
Geolocation
Segment and assess the most important and relevant target markets.
Strategic positioning
Adjust to global trends and get ahead of the competition.
Product definition
Identify the customer’s preferences and most relevant product offering.
Not convinced?
Book a free consultation with our experts to see the software in action!
D2 - Digital Supply © tool is available in 5 different dimensions
In addition, we also offer highly TAILORED solutions that fit your budget and specific needs.
Subscription details
This is exactly what you will get in any solution you subscribe to.
2x personal trainings
for the software functionalities via conference call
Yearly subscription
to a Web Access with user and password
Customisation
target markets and competitors of your choice + any selected add-on
24/7 support
and technical assistance during the yearly subscription
D2 - Digital Supply © pricing
Select the option that most suits you, request a quotation or book a free meeting with our experts to discuss a tailored option, based on your budget and specific needs.
STANDARD SOLUTIONS
INSIGHT
Understand the digital identity of your Country, Region or City in 1 target market- Access to top 50 results of search engines (first 10 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
INSIGHT +
Understand the digital identity of your Country, Region or City in 5 target markets- Access to top 50 results of search engines (first 10 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
MASTER
Understand the digital identity of your Country, Region or City in 10 target market- Access to top 50 results of search engines (first 10 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
Customize the standard solutions
and get an exclusive analysis that meets your specific goals and needs
TAILORED SOLUTIONS
Customize your own unique solution by including:
– Additional dimensions (tourism, investment, export promotion, talent attraction and/or general reputation management)
– Additional target markets
– Data refresh every 2, 3, 4 or 6 months
– Data interpretation / reports.
Our experts will:
- Discuss your case and business needs
- Present you our software and its functionalities
- Explain how in-depth consumer insights can assist in achieving your existing goals
Follow D2 – Analytics on social media to be aware of updates and news.
Book e-meeting with our experts
Discover how D2 - Digital Supply © software can help you to understand your destination's digital identity. Complete the form to book a free consultation.
D2 - DIGITAL DEMAND
The software captures what really matters: the search volume towards Countries, Regions and Cities
D2 - Digital Demand © software displays more than 200 widgets/charts with in-depth search behaviour analysis.
The D2 – Digital Demand © search analytics tool gathers, analyses and visualises big data in interactive dashboards. It examines the total amount of searches made by global citizens on the most popular search engines about any destination. This research will be useful for tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a destination. In addition to that, we also offer tailored solutions to your specific needs.
Search volume analysis presented in an interactive and comprehensive way.
Here are some examples of the D2 - Digital Demand © software features and indicators. Accordingly, used to quantify and measure the appeal of any Country, Region or City.
Searches by location
Assess the size of the market. Firstly, by measuring the volume of searches and growth compared to last year. And secondly, by benchmarking the results with selected competitors for any Country, Region or City.
Searches by topic
Understand the product portfolio. Quantify in an absolute way what activities or topics (brandtags) are being searched in any Country, Region or City.
Searches by country of origin
Find out who is searching for your destination. Moreover, gain market intelligence, not only by geolocating the searches, but also by defining the target markets’ behaviour and preferences (brandtags) towards any Country, Region or City.
Searches by month
Check for seasonality and track the performance of each target market and topic (brandtag) by month. D2 – Digital Demand © software allows you to see when and what people are searching in any Country, Region or City for a 24 month time period.
Get to know the D2 - Digital Demand © software better. Take a look at this video and delve deeper into how the software works.
Furthermore, understand how it can help you to promote what your Country, Region or City has to offer!
Take advantage of the Big Data insights
Here are some examples of how the D2 - Digital Demand © online search data for countries, regions and cities can provide intelligence and competitive advantage for your organization.
Measurement
Measure the current reputation and results of the implemented strategy.
Geolocation
Segment and assess the most important and relevant target markets.
Strategic positioning
Adjust to global trends and be ahead of the competition.
Product definition
Identify the customer’s preferences and most relevant product offering.
Not convinced?
Try a free software demo or book a free meeting with our experts.
D2 - Digital Demand © tool is available within 5 different dimensions
In addition, we offer highly TAILORED solutions that fit your budget and specific needs, for instance.
Subscription details
This is exactly what you will get in any solution you subscribe to.
Personal training
for the software functionalities via conference call
Yearly subscription
to a Web Access with user and password
Customisation
target markets and competitors of your choice + any selected add-on
24/7 support
and technical assistance during the yearly subscription
D2 - Digital Demand © pricing
Select the option that most suits you, request a quotation or book a free e-meeting with our experts to discuss a tailored option, based on your budget and specific needs.
STANDARD SOLUTIONS
INSIGHT
Analysis for a Country, Region or City + overview of target markets- Absolute searches and search growth
- ALL brandtag families, brandtags and micro-brandtags
- 24-month seasonality trend
- Overview of 10 target markets of your choice
- -
INSIGHT +
Analysis for a Country, Region or City + overview of target markets + overview of competitors- Absolute searches and search growth
- ALL brandtag families, brandtags and micro-brandtags
- 24-month seasonality trend
- Overview of 10 target markets of your choice
- Overview of 4 competitors of your choice
MASTER
Analysis for a Country, Region or City + full detail of target markets + full detail of competitors- Absolute searches and search growth
- ALL brandtag families, brandtags and micro-brandtags
- 24-month seasonality trend
- FULL detail of 10 target markets of your choice
- FULL detail of 4 competitors of your choice
Customize the standard solutions
and get an exclusive analysis that meets your specific goals and needs
TAILORED SOLUTIONS
Customize your own unique solution by including:
– Additional dimensions (tourism, investment, export promotion, talent attraction and/or general reputation management)
– Additional target markets
– Additional competitors
– Data refresh every 2, 3, 4 or 6 months
– Data interpretation/reports.
Briefly, our experts will:
- Discuss your case and business needs;
- Present you a free software demo and software opportunities;
- Explain how deep consumer insights can improve your existing goals;
- and more, based on your specific interests.
Follow D2 – Analytics on social media to be aware of updates and news:
Book e-meeting with our experts
Complete the form to book a free consultation. Furthermore, discover how D2 - Digital Demand © software can help you to understand your potential audience intentions on an inspirational level.
D2 - CRISIS MODE
Crisis management software that provides destinations with data-driven research analysis during and after any crisis
The D2 – Crisis Mode software provides in-depth crisis (for example, Covid-19 pandemics, political crisis etc.) impact analysis on the tourism, investment, export, talent attraction industries as well as on the general reputation of destinations. Governments and institutions who manage a tourism promotion, FDI attraction, trade promotion, talent attraction or general reputation management of a Country, Region or City by using this crisis management software will be able to take better and data-based strategic decisions.
Crisis research data presented in an interactive and comprehensive way
Here are some examples of the D2 - Crisis Mode software features and indicators used to
quantify and measure any crisis impact on destinations in the fields of tourism, investment, export, talent and general reputation.
Crisis management perceptions
Learn about your destination Brand(0) (Brand naught) performance. That is an effective way to analyse crisis (for example, Covid-19 pandemics, political crisis etc.) impact on the destinations’ tourism, investment, export, talent and reputation field. Furthermore, evaluate if the way your National, Regional or City government is managing the crisis is affecting the appeal and reputation of your destination.
Crisis sensitivity
Analyse how crisis (Covid-19 pandemics, political crisis or other) related topics (brandtags) are affecting your destination. This dashboard will allow you to understand, the size of the demand, monthly evolution, benchmark, most popular brandtags, and target markets.
Destination's touristic appeal
Measure the level of appeal and demand towards your destination (monthly evolution).
Travel behaviour and preferences
Understand how the crisis (Covid-19 pandemics, political crisis or other) is affecting the future scenarios. These perceptions will be linked to the digital identity of each (new) preferences and safety requirements.
Crisis digital footprint
Understand how non-touristic articles related to the crisis are appearing on potential tourists’ searches on the top pages of search engines. The software offer results concerning each content provider (contributor) and precise hyperlinks to the articles.
Market forecast
Understand economic forecasts, based on predictive scenarios.
Three software has been used to develop D2 - Crisis Mode
The following calculations and assumptions are used in D2 - Crisis Mode in order to create a support tool for Country, Region or City promotion organizations during and after any crisis:
Software that gathers historic data on any search being performed by any (foreign or domestic) tourist towards any destination.
Software that screens and processes results (texts, images and videos) from search engines.
Software that runs automated surveys in desired markets with 100% accuracy rate on target audience profile.
Take advantage of the in-depth data analysis and predictions
Here are some examples of how the D2 - Crisis Mode data can provide intelligence and competitive advantage for your organization.
Measurement
Measure your target audience current perceptions and opinions.
Data-based decisions
Make data-based decisions rather than relying on feelings or opinions.
Strategic positioning
Quickly adjust to the crisis situation and be ahead of the competition.
Product definition
Identify the customer's NEW preferences and product offering.
Not convinced?
Book a free consultation with our experts to see the software in action.
D2 - Crisis Mode is available within 5 different dimensions
In addition, we also offer highly TAILORED solutions that fit your budget and specific needs.
Subscription details
This is exactly what you will get in any solution you subscribe to.
Personal training
for the software functionalities via conference call
Yearly subscription
to a Web Access with user and password
Customisation
target markets and competitors of your choice + any selected add-on
24/7 support
and technical assistance during the yearly subscription
D2 - Crisis Mode pricing
Request a quotation or book a free meeting with our experts and briefly explain to us the goals of your required research. We'll then come back to you with a tailored proposal.
Our experts will:
- Discuss your case and business needs to analyse crisis impact on the Country, Region or City
- Present you the software and its functionalities
- Explain how deep consumer insights can improve your existing goals
Follow D2 – Analytics on social media to be aware of updates and news:
Book e-meeting with our experts
Discover how D2 - Crisis Mode can help you to understand crisis (Covid-19 pandemics, political crisis or any other) impact on the tourism, investment, export, talent and reputation fields. Complete the form to book a free consultation.
D2 - LIVE QUANTI
Digital questionnaire tool that runs automated surveys in desired markets with 100% accuracy on target audience profiles
With D2 – Live Quanti digital questionnaire tool, you can quickly and precisely carry out target market research. Furthermore, it allows you to understand your international target audience’s opinions and potential behaviours towards your Country, Region or City.
The thoughts and opinions of your target audience presented in an interactive and comprehensive way.
Here are some examples of the D2 - Live Quanti quantitative market research software features and indicators. All together they quantify and measure international consumer thoughts about any Country, Region or City.
Analyse perceptions by location
Find out what your target audience thinks of your country, region or city. Additionally, the target audience can be chosen from a very narrow field and from anywhere in the world.
Understand target audience associations
Find out the people’s main associations with specific countries, regions or cities. It’s possible to ask either open or closed questions.
Find out considerations
See which dimensions of your destination are the most appealing for your target audience. Analyse potential behaviour and adjust your marketing strategy and plan accordingly.
Get to know the D2 - Live Quanti Software better
Read more about this tool and how it can help you to understand international audience perceptions and opinions about your Country, Region or City.
Methodology. We have many partnerships with app publishers who help to ensure the delivery of surveys to the respondents. It’s done while they are engaged in their organic environment and using various mobile apps. Our global audiences’ broad distribution and narrow targeting help to achieve the desired goals for any destination. Regarding our pool of respondents, they are invited using a double opt-in to avoid the pitfalls of sampling and then they confirm their interest. We collect and verify their unique user ID to create a profile and they join our respondent pool. Respondents may be invited to take a survey if they fit the targeting criteria.
The strengths of the software and deliverables. Firstly, D2 – Live Quanti market research software assures you a 100% accurate audience. This means that if you need to find out the views of 1,500 international entrepreneurs between the ages of 25 and 35 living in Australia, we can provide that for you with complete accuracy. Secondly, we follow deadlines, if you need answers in a week, we will deliver on time. Finally, and most importantly, you will receive data in software that displays results in easy to navigate charts. The dashboard will be accessible online via the D2 – Analytics website login section. In the system it is also possible, for example, to download graphs for your presentation.
Useful details. The D2 – Live Quanti digital questionnaire tool will give you broad consumer insights. Up to 15 questions per survey are included. In addition, our data collection method lets us build profiles of survey respondents upfront which means you don’t have to waste any of your 15 questions to learn about basic demographic information. Moreover, we will help you with data interpretation, if needed.
Take advantage of in-depth quantitative research
Here are some examples of how the D2 - Live Quanti tool can provide intelligence and competitive advantage for your organisation.
Measurement
Measure your target audience's current perceptions, opinions and potential behaviour.
Data-backed actions
Build data-backed campaigns, test ads or other marketing materials.
Strategic positioning
Measure brand positioning efforts, brand awareness and adjust marketing strategy.
Product definition
Identify the customer’s preferences and most relevant product offering.
Not convinced?
Book a free meeting with our experts
D2 - Live Quanti software is available within 5 different dimensions
In addition, we also offer TAILORED solutions to fit your budget and specific needs.
Subscription details
This is exactly what you will get in any of the solutions you subscribe to:
Personal training
for the software functionalities via conference call
Yearly subscription
to a Web Access with user and password
Customisation
up to 15 questions available + target markets of your choice
24/7 support
and technical assistance during the yearly subscription
D2 - Live Quanti pricing
Request a quotation or book a free meeting with our experts and briefly explain to us the goals of your required research. We'll then come back to you with a tailored proposal.
Our experts will:
- Discuss your case and business needs
- Present you with a software and its functionalities
- Explain how deep consumer insights can improve your existing goals
Follow D2 – Analytics on social media to be aware of updates and news:
Book e-meeting with our experts
Discover how D2 - Live Quanti digital questionnaire tool can help you to understand your target audience, its interests and intentions.