D2 - DIGITAL SUPPLY ©
Understanding the Digital Identity of Destinations With Search Engine Listening Software
D2 - Digital Supply © software displays approximately 600 widgets/charts with an in-depth digital identity analysis of any Country, Region or City.
Have you ever wondered how to understand and analyse the digital identity of a destination? The D2 – Digital Supply © tool provides precisely that – an understanding of any destination’s digital footprint and identity.
The aforementioned analysis is conducted using the content acquired from the first pages of search engines. This powerful search engine listening tool provides government organisations working in either tourism, investment, export, talent or general reputation field with a new, modern, valuable, specialised and in-depth digital research.
Search results data analysis, presented in an interactive and comprehensive way
D2 - Digital Supply © software analyses what has been found about destinations on search engines. Here are some examples of D2 - Digital Supply © search engine listening tool features and indicators. They are used to quantify and measure the digital identity of destinations.
Top strategic contributors/content providers
Which content providers does your target audience find on the first pages of search engines when they search for you?
Assess who is the most important content provider of your destination. You might bump into the media you did not know about. Additionally, you may find your paid articles don’t even come out on the first pages of search engines.
Content by topics
What kind of content/topics are people finding while searching for information about your destination?
Understand the content distributed on the first pages of search engines. Take in which activities/topics (brandtags) are the most popular about the Country, Region or City.
Content by target markets
From which countries do content creators create content about you and in which languages?
Find out which media and country of origin are producing most of the content about your destination. Articles in local languages are included in the analysis.
Content by date of publications
Do you still have content on 1st page of search engines that is more than 10 years old?
Along with the date of publications, you will be able to see direct links to these publications. This way, you will evaluate if the content people are using the most is still up-to-date. Moreover, this allows you to go after the outdated content or no longer meets the desired quality requirements.
Get to know the D2 - Digital Supply © software better
Read more about how this unique tool works and how it can assist you in improving your Country's, Region's or City's online identity.
D2 – Digital Supply © software looks at the other side of the search process and provides search engine listening. It collects and analyses results presented in the first pages (top 10, top 20, top 30, top 40 or top 50 results) of search engines: articles, images or videos. These are classified by the degree of importance, origin and the context of information the user will receive from the search engine.
This search engine listening tool clusters and clear big data for destinations. The main structure comprises 146 themes (Brandtags), 660 sub-themes (micro-brandtags) and more than 13 million keywords. This allows us to map and organise each search and each result for destinations in five dimensions (tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a place).
The software presents results for each search in each chosen market. These results are mapped and organised according to our database and subsequently presented in an interactive dashboard. This enables straightforward data interpretation and navigation. The dashboard will be accessible via our website login section.
Why does a destination need to understand and analyse the primary content creators (contributors) and type of content appearing in the search engines? According to the 2021 Edelman Trust Barometer, “the search results” are globally perceived as the most reliable source of information compared to traditional, owned and social media.
There is no doubt that, regardless of the cause that triggered the search, the content allocated in the first pages of a search engine is shaping the image and reputation of any Country, Region or City and, therefore, defining the digital identity of destinations.
Take advantage of Big Data insights
Here are some examples of how the D2 - Digital Supply © software data can provide intelligence and competitive advantage for your organisation.
Measurement
Measure the current digital identity of destinations as well as results of the implemented strategy.
Geolocation
Segment and assess the most important and relevant target markets.
Strategic positioning
Adjust to global trends and get ahead of the competition.
Product definition
Identify the customer’s preferences and most relevant product offerings.
Not convinced?
Book a free consultation with our experts to see the software in action!
D2 - Digital Supply © tool is available in 5 different dimensions
In addition, we also offer highly TAILORED solutions that fit your budget and specific needs.
Subscription details
This is exactly what you will get in any solution you subscribe to.
2x personal trainings
for the software functionalities via conference call
Yearly subscription
to a Web Access with user and password
Customisation
target markets and competitors of your choice + any selected add-on
24/7 support
and technical assistance during the yearly subscription
D2 - Digital Supply © pricing
Select the option that most suits you, request a quotation or book a free meeting with our experts to discuss a tailored option, based on your budget and specific needs.
STANDARD SOLUTIONS
INSIGHT
Understand the digital identity of your Country, Region or City in 1 target market- Access to top 50 results of search engines (first 5 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
INSIGHT +
Understand the digital identity of your Country, Region or City in 5 target markets- Access to top 50 results of search engines (first 5 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
MASTER
Understand the digital identity of your Country, Region or City in 10 target market- Access to top 50 results of search engines (first 5 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
Customize the standard solutions
and get an exclusive analysis that meets your specific goals and needs
TAILORED SOLUTIONS
Customize your own unique solution by including:
– Additional dimensions (tourism, investment, export promotion, talent attraction and/or general reputation management)
– Additional target markets
– Data refresh every 2, 3, 4 or 6 months
– Data interpretation / reports.
Our experts will:
- Discuss your case and business needs
- Present you our software and its functionalities
- Explain how in-depth consumer insights can assist in achieving your existing goals
Follow D2 – Analytics on social media to be aware of updates and news.
Book e-meeting with our experts
Discover how D2 - Digital Supply © software can help you to understand your destination's digital identity. Complete the form to book a free consultation.
D2 - CRISIS MODE ©
D2 - Crisis Mode © is a crisis management software that provides destinations with data-driven research analysis during and after any crisis
The D2 – Crisis Mode © software provides in-depth crisis impact analysis on the tourism, investment, export, talent attraction industries, and the general reputation of destinations. It can be helpful for Covid-19 pandemics, catastrophes, or political crisis management and more.
By using this crisis management software, governments and institutions, who manage a tourism promotion, FDI attraction, trade promotion, talent attraction or general reputation management of a Country, Region, or City, will be able to take better and data-based strategic decisions.
Crisis research data, presented in an interactive and comprehensive way
How to measure crisis impact on a destination? Here are some examples of the D2 - Crisis Mode © software features and indicators used to quantify and measure any crisis impact on destinations in tourism, investment, export, talent and general reputation fields.
Crisis management perceptions
Learn about your destination Brand(0) (Brand nought) performance. That is an effective way to analyse any crisis (for example, Covid-19 pandemics, political crisis, catastrophes etc.) impact on your destination’s tourism, investment, export, talent, and general reputation fields. And to evaluate if your National, Regional, or City government way of managing the crisis affects the appeal and reputation of your destination.
Crisis sensitivity
Analyse how any crisis (Covid-19 pandemics, political crisis, catastrophes etc.) related topics (brandtags) affect your destination. This dashboard will allow you to understand the size of the demand, monthly evolution, benchmark, most popular brandtags, and target markets.
The appeal of a destination
Measure the level of appeal and demand towards your destination (monthly evolution).
Scenario analysis for crisis management
Understand how any crisis (Covid-19 pandemics, political crisis, catastrophes, etc.) affects your destination’s future economic development scenarios. These perceptions will be linked to the digital identity of each (new) preference and safety requirements.
Crisis digital footprint
Understand how digital articles related to the crisis appear on your target audience searches on the top pages of search engines. The crisis software offer results concerning each content provider (contributor) and precise hyperlinks to the articles.
Market forecast
By using analytics in a crisis situation you’ll be able to understand economic forecasts based on predictive scenarios.
Sentiment analysis
Understand which words appear the most on the top pages of search engines (Google, Baidu etc.) when your target audience search about your Country, Region, or City tourism, investment opportunities, export, talent (live, work, study) or general reputation related topics.
Three software has been used to develop D2 - Crisis Mode ©
The following calculations and assumptions are used in D2 - Crisis Mode © to create a support tool for any Country, Region, or City government, promotion organisation, DMO, IPA and other institution during and after any crisis:
The software gathers historical data on any search performed by global citizens towards any Country, Region, or City.
The software screens and processes results (texts, images and videos) from search engines.
The software runs automated surveys in desired markets with a 100% accuracy rate on the target audience profiles.
Take advantage of the in-depth data analysis and predictions
Here are some examples of how the D2 - Crisis Mode © data can provide intelligence and competitive advantage for your organisation.
Measurement
Measure your target audience current perceptions and opinions.
Data-based decisions
Make data-based decisions rather than relying on feelings or opinions.
Strategic positioning
Adjust quickly to the crisis and be ahead of the competition.
Product definition
Identify the customer's NEW preferences and product offerings.
Not convinced?
Book a free software presentation and consultation with our experts.
D2 - Crisis Mode © tool is available within 5 different dimensions
In addition, TAILORED solutions that fit your budget and specific needs are available.
Subscription details
This is exactly what you will get in any solution you subscribe to:
Personal training
for the software functionalities via conference call.
Yearly subscription
to the Web Access with 5 users and passwords.
Customisation
target markets and competitors of your choice + any selected add-on.
24/7 support
and technical assistance during the yearly subscription.
D2 - Crisis Mode © software pricing
Please request a quotation or book a free meeting with our experts and briefly explain the goals of your required research. We'll then come back to you with a tailored proposal.
Our experts will:
- Discuss your case and business needs to analyse crisis impact on the Country, Region, or City.
- Present you the software and its functionalities.
- Explain how deep consumer insights can improve your existing goals.
Follow D2 – Analytics on social media to be aware of updates and news:
Book e-meeting with our experts
Discover how this crisis analysis tool can help you understand any crisis (Covid-19 pandemics, political crisis, catastrophes etc.) impact on the tourism, investment, export, talent and reputation fields. Complete the form to book a free consultation.
D2-DIGITAL DEMAND ©
D2 - Digital Demand © software captures what really matters: the search volume towards Countries, Regions and Cities.
The software displays more than 200 widgets/charts with in-depth search behaviour analysis.
The D2 – Digital Demand © search analytics tool gathers, analyses and visualises big data in interactive dashboards. It examines the total number of global citizens’ searches on the most popular search engines about any destination. This research will be helpful for tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a destination. In addition to that, we also offer tailored solutions to your specific needs.
Search volume analysis presented interactively and comprehensively.
Here are some examples of the D2 - Digital Demand © software features and indicators. Accordingly, used to quantify and measure the appeal of any Country, Region or City.
Online search volume and rankings
Assess the size of the market by measuring the total volume of online searches towards your Country, Region, or City. What tourism-related topics people are searching about your place on search engines (such as Google, Baidu etc.)? See your position worldwide, continentally and between your competitors. Compare this year’s results with the previous year.
Absolute numbers, not trends, not ranges!
Searches by topics and activities
Understand your place brand product portfolio. Quantify in an absolute way what activities or topics (brandtags, micro brandtags) people are searching online about any Country, Region, or City in the fields of tourism, FDI, export, talent and general reputation.
Searches by target markets
Find out who is searching for your destination. As part of the tool, you will be able to select 10 (or “add on” more) target markets that you want to analyse in-depth. Moreover, you will gain market intelligence by geolocating the searches and defining the target markets’ behaviour and preferences (brandtags) towards any Country, Region, or City.
Searches by competitors
Compare your Country, Region, or City with its competitors. Choose four (or “add on” more) of your competitors and track their search results performance. D2 – Digital Demand © software allows you to see when and what people are searching for about your competitors to see your performance in context.
Searches by seasonality
Understand seasonality trends of online searches towards your destination. The seasonality analysis will help you plan the most successful time for your marketing campaigns; predict the increase or decrease of the tourist, investor, business-people, student, or worker interest; understand when the market starts to recover from crisis and much more.
Get to know the D2 - Digital Demand © software better. Take a look at this video and delve deeper into how the software works.
Furthermore, understand how it can help you promote your Country, Region, or City!
Take advantage of the Big Data insights.
Here are some examples of how the D2 - Digital Demand © online search data for Countries, Regions and Cities can provide intelligence and competitive advantage for your organization.
Measurement
Measure the current reputation and results of the implemented strategy.
Geolocation
Segment and assess the most essential and relevant target markets.
Strategic positioning
Adjust to global trends and be ahead of the competition.
Product definition
Identify the customer’s preferences and most relevant product offering.
Not convinced?
Try a free software demo or book a free meeting with our experts.
D2 - Digital Demand © tool is available within five different dimensions.
In addition, we offer highly TAILORED solutions that fit your budget and specific needs, for instance.
Subscription details.
In any solution you subscribe to, you will get:
Personal training
for the software functionalities via conference call.
Yearly subscription
to a Web Access with user and password.
Customisation
target markets and competitors of your choice + any selected add-on.
24/7 support
and technical assistance during the yearly subscription.
D2 - Digital Demand © pricing.
Please select the option that most suits you, request a quotation or book a free e-meeting with our experts to discuss a tailored option based on your budget and specific needs.
STANDARD SOLUTIONS
INSIGHT
Analysis for a Country, Region or City + overview of target markets- Absolute searches and search growth
- ALL brandtag families, brandtags and micro-brandtags
- 24-month seasonality trend
- Overview of 10 target markets of your choice
- -
INSIGHT +
Analysis for a Country, Region or City + overview of target markets + overview of competitors- Absolute searches and search growth
- ALL brandtag families, brandtags and micro-brandtags
- 24-month seasonality trend
- Overview of 10 target markets of your choice
- Overview of 4 competitors of your choice
MASTER
Analysis for a Country, Region or City + full detail of target markets + full detail of competitors- Absolute searches and search growth
- ALL brandtag families, brandtags and micro-brandtags
- 24-month seasonality trend
- FULL detail of 10 target markets of your choice
- FULL detail of 4 competitors of your choice
Customize the standard solutions
and get an exclusive analysis that meets your specific goals and needs.
TAILORED SOLUTIONS
Customize your unique solution by including:
– Additional dimensions (tourism, investment, export promotion, talent attraction and general reputation management).
– Additional target markets.
– Additional competitors.
– Data refresh every 2, 3, 4 or 6 months.
– Data interpretation/reports.
Briefly, our experts will:
- Discuss your case and business needs.
- Present you a free software demo and software opportunities.
- Explain how deep consumer insights can improve your existing goals.
- And more, based on your specific interests.
Follow D2 – Analytics on social media to be aware of updates and news:
Book an e-meeting with our experts.
Complete the form to book a free consultation. Furthermore, discover how D2 - Digital Demand © software can help you to understand your potential audience intentions on an inspirational level.
D2 - LIVE QUANTI ©
The D2 – Live Quanti © digital questionnaire tool runs automated surveys in desired markets with 100% accuracy on target audience profiles
With the D2 – Live Quanti © software, you can quickly and precisely conduct target market research. Furthermore, it allows you to understand your international target audience’s opinions and potential behaviours towards your Country, Region or City.
Thoughts and opinions of your target audience; presented interactively and comprehensively
Here are some examples of the D2 - Live Quanti © quantitative market research software features and indicators. Altogether, they quantify and measure international consumer thoughts about any Country, Region, or City.
Analyse perceptions by location
Find out what your destinations’ target audience thinks of your country, region, or city. By the way, you can choose the right target audience from a niche field and from anywhere in the world.
Understand target audience associations
Find out people associations with specific countries, regions, or cities. It’s possible to ask either open or closed questions.
Find out considerations
See which dimensions of your destination are the most appealing for your target audience. Analyse the potential behaviour and adjust your marketing strategy, and plan accordingly.
Get to know the D2 - Live Quanti © software better
Read more about D2 - Live Quanti © tool and how it can help you understand international audience perceptions and opinions about your Country, Region, or City.
Methodology. We have many partnerships with app publishers who help to ensure the delivery of surveys to the respondents. We capture results while respondents are engaged in their organic environment and using various mobile apps. Our global audiences’ broad distribution and narrow targeting help to achieve the desired goals for any destination. Our pool of respondents are invited to use a double opt-in to avoid the pitfalls of sampling; then, they confirm their interest. We collect and verify their unique user ID to create a profile, and they join our respondent pool. Respondents are invited to take a survey if they fit the targeting criteria.
Deliverables are the strengths of the software. Firstly, D2 – Live Quanti © quantitative market research software assures you a 100% accurate audience. For example, if you need to find out the views of 1,500 international entrepreneurs between the ages of 25 to 35 living in Australia, we can provide that for you with complete accuracy. Secondly, we follow deadlines; we will deliver on time if you need answers in a week. Finally, and most importantly, you will receive data in software that displays results in intuitive and easy to navigate charts. The dashboard will be accessible online via the D2 – Analytics website login section. In the system, it is also possible to download graphs for your presentations.
Useful details. The D2 – Live Quanti © digital questionnaire tool will give you broad consumer insights. Up to 15 questions per survey are included. In addition, our data collection methods let us build profiles of survey respondents upfront, which means you don’t have to waste any of your 15 questions to learn about basic demographic information. Moreover, we will help you with data interpretation if needed.
Take advantage of the in-depth quantitative research
Here are some examples of how the D2 - Live Quanti © tool can provide intelligence and competitive advantage for your organisation.
Measurement
Measure your target audience's current perceptions, opinions, and potential behaviour.
Data-backed actions
Build data-backed campaigns, test ads or other marketing materials.
Strategic positioning
Measure brand positioning efforts, brand awareness, and adjust marketing strategy.
Product definition
Identify the customer’s preferences and most relevant product offerings.
Not convinced?
Book a free meeting with our experts:
Subscription details
This is exactly what you will get in any of the solutions you subscribe to:
Personal training
for the software functionalities via conference call
Yearly subscription
to the Web Access with 5 users and passwords
Customisation
up to 15 questions available + target market of your choice
24/7 support
and technical assistance during the yearly subscription
D2 - Live Quanti © pricing
Please request a quotation or book a free meeting with our experts, and briefly explain the goals of your required research. We'll then come back to you with a tailored proposal.
Our experts will:
- Discuss your case and business needs.
- Present you the software functionalities.
- Explain how deep consumer insights can improve your existing goals.
Follow D2 – Analytics on social media to be aware of updates and news:
Book e-meeting with our experts
Discover how the D2 - Live Quanti © digital questionnaire tool can help you understand your target audience, its interests and intentions.