Understanding the Digital Identity of Destinations With Search Engine Listening Software
D2 - Digital Supply © software displays approximately 600 widgets/charts with an in-depth digital identity analysis of any Country, Region, or City.
Have you ever wondered how to understand and analyse the digital identity of a destination? The D2 – Digital Supply © tool provides precisely that – an understanding of any destination’s digital footprint and identity.
The aforementioned analysis is conducted using the content acquired from the first pages of search engines. This powerful search engine listening tool provides government organizations working in either tourism, investment, export, talent or general reputation field with a new, modern, valuable, specialized and in-depth digital research.
Search results data analysis, presented in an interactive and comprehensive way
D2 - Digital Supply © software analyzes what has been found about destinations on search engines. Here are some examples of D2 - Digital Supply © search engine listening tool features and indicators. They are used to quantify and measure the digital identity of destinations.
Top strategic contributors/content providers
Which content providers does your target audience find on the first pages of search engines when they search for you?
Assess who the most important content provider of your destination is. You might bump into media you were unaware of. Additionally, you may find your paid articles don’t even come out on the first pages of search engines.
Content by topics
What kind of content/topics are people finding while searching for information about your destination?
Understand the content distributed on the first pages of search engines. Take in which activities/topics (brandtags) are the most popular about the Country, Region or City.
Content by target markets
From which countries do content creators create content about you, and in which languages?
Find out which media and country of origin are producing most of the content about your destination. Articles in local languages are included in the analysis.
Content by date of publications
Do you still have content on the 1st page of search engines that is more than 10 years old?
Along with the date of publications, you will be able to see direct links to these publications. This way, you will evaluate if the content people are using the most is still up-to-date. Moreover, this allows you to go after the outdated content or no longer meets the desired quality requirements.
Get to know the D2 - Digital Supply © software better
Read more about how this unique tool works and how it can assist you in improving your Country's, Region's, or City's online identity.
D2 – Digital Supply © software looks at the other side of the search process and provides search engine listening. It collects and analyses results presented in the first pages (top 10, top 20, top 30, top 40 or top 50 results) of search engines: articles, images, or videos. These are classified by the degree of importance, origin, and the context of information the user will receive from the search engine.
This search engine listening tool clusters and clear big data for destinations. The main structure comprises 146 themes (Brandtags), 660 sub-themes (micro-brandtags) and more than 13 million keywords. This allows us to map and organize each search and each result for destinations in five dimensions (tourism promotion, investment attraction, export promotion, talent attraction and general reputation management of a place).
The software presents results for each search in each chosen market. These results are mapped and organized according to our database and subsequently presented in an interactive dashboard, this enables straightforward data interpretation and navigation. The dashboard will be accessible via our website login section.
Why does a destination need to understand and analyze the primary content creators (contributors) and type of content appearing in the search engines? According to the 2021 Edelman Trust Barometer, “the search results” are globally perceived as the most reliable source of information compared to traditional, owned and social media.
There is no doubt that regardless of the cause that triggered the search, the content allocated in the first pages of a search engine is shaping the image and reputation of any Country, Region, or City and, therefore, defining the digital identity of destinations.
Take advantage of Big Data insights
Here are some examples of how the D2 - Digital Supply © software data can provide intelligence and competitive advantage for your organisation.
Measurement
Measure the current digital identity of destinations as well as results of the implemented strategy.
Geolocation
Segment and assess the most important and relevant target markets.
Strategic positioning
Adjust to global trends and get ahead of the competition.
Product definition
Identify the customer’s preferences and most relevant product offerings.
Not convinced?
Book a free consultation with our experts to see the software in action!
D2 - Digital Supply © tool is available in 5 different dimensions
In addition, we also offer highly TAILORED solutions that fit your budget and specific needs.
Subscription details
This is exactly what you will get in any solution you subscribe to.
2x personal trainings
for the software functionalities via conference call
Yearly subscription
to a Web Access with user and password
Customisation
target markets and competitors of your choice + any selected add-on
24/7 support
and technical assistance during the yearly subscription
D2 - Digital Supply © pricing
Select the option that most suits you, request a quote or book a free meeting with our experts to discuss a tailored option based on your budget and specific needs.
STANDARD SOLUTIONS
INSIGHT
Understand the digital identity of your Country, Region or City in 1 target market- Access to top 50 results of search engines (first 5 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
INSIGHT +
Understand the digital identity of your Country, Region or City in 5 target markets- Access to top 50 results of search engines (first 5 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
MASTER
Understand the digital identity of your Country, Region or City in 10 target market- Access to top 50 results of search engines (first 5 pages)
- Total number of results found and number of unique contributors
- Breakdown by section (ALL, IMAGES, VIDEOS)
- Breakdown by topics/brandtags (Micro-brandtag, brandtag and Family)
- Breakdown by Target markets
- Mapping of “strategic contributors”, including your websites/micro-sites - ranking position of all results
- Type of result (Ad, Highlight Videos, Top destinations, ...)
- Information about the contributor (name, type, industry, ...) with results in the top10
- Date of publication (if available)
- Direct links to the articles/images/videos
Customize the standard solutions
and get an exclusive analysis that meets your specific goals and needs
TAILORED SOLUTIONS
Customize your own unique solution by including:
– Additional dimensions (tourism, investment, export promotion, talent attraction and/or general reputation management)
– Additional target markets
– Data refresh every 2, 3, 4, or 6 months
– Data interpretation / reports.
Our experts will:
- Discuss your case and business needs
- Present you our software and its functionalities
- Explain how in-depth consumer insights can assist in achieving your existing goals
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Book e-meeting with our experts
Discover how D2 - Digital Supply © software can help you to understand your destination's digital identity. Complete this form to book a free consultation.