D2 - Analytics research software for Country, Region, and City reputation analysis can easily determine how politics and cultural heritage affects the reputation of a place
D2 research software for destination reputation management gathers specific information related to the general reputation of places and place brand digital identity. Those may be searches performed by global citizens, publications about your destination concerning reputation, surveys of global citizens, etc. D2 digital market research tools can provide you with verified information organized in interactive dashboards that are easy to navigate and comprehend.
Explore what global citizens are searching, finding, and thinking about your destination.
Who is it for?
Country
Promotion organizations
Region
Promotion organizations
City
Promotion organizations
Since 2015, D2 – Analytics has assisted many country government organizations, region and city promotion organizations with research software for destination reputation management.
We have developed specialized place brand marketing and research tools for DMO’s, IPA’s, Country Institutes, Export and Talent promotion organizations. These tools combine different research perspectives for better and more insightful results. With the help of our in-depth and detailed research, we have helped destination promotion managers better understand their target audiences and competitors, as well as operate in a focused manner to achieve success in the general reputation management of their Country, Region, or City.
Research software for destination REPUTATION management
Choose the ready-made products best suited to helping achieve your destination marketing research and strategy goals, or contact us for a customised solution.
How do politics and cultural heritage affect a place's reputation and determine the perception of global citizens?
Software that gathers and analyses the big data of online searches performed by global citizens; everything that they are searching online for any Country, Region, or City. An awareness of what type of information global citizens are searching for in a country, region, or city allows you to understand the current reputation of any place. Use this information to adjust your marketing strategy and action plan.
What content do people find most frequently about your country, region, or city on the first pages of search engines?
Search engine listening tool - software that gathers and analyses what global citizens find on the first pages of search engines about any Country, Region, or City. Understand if it fits your strategy, and change what doesn't work. Recieve absolute numbers of publications, direct links and keywords used in the content. Analyse and build your digital identity.
Find out what global citizens think of your Country, Region, or City?
D2 - Live Quanti © tool displays results of digital surveys of your target audience in an easily digestible manner. Qualitative analysis allows destination marketers to understand specific issues about their target audience behavior. Accurate, tailored, and fast qualitative study will help you better understand global citizens' intentions and opinions.
How have crises impacted the global citizen's perceptions of your Country, Region, or City?
A crisis management tool that gives you deep analysis about crisis impact on your destination indicates the right direction through the crises and predicts the size of your future potential target market. First, understand how any crisis (political, pandemics, catastrophes etc.) has affected the general reputation of your destination. Then, use this data to your advantage.
