NEW research

Covid-19 Study: The Impact on Tourist Behaviours

In the Covid-19 study, 15% of global study respondents claim they may not travel in the next 12 months for fear of safety even if Covid-19 is fully eradicated. It is the right time for DMO’s to redesign tourism offers and change strategies.

In 2019 we had a skyrocketing tourism industry with absolutely astonishing projections for the future, but as we know, there was an unexpected turn of events. There was a sudden drop in tourists from 1,500,000,000 in 2019 to none.

On May 28th, we together with our sister company, Bloom Consulting, launched a new report on Covid-19’s Impact on Tourist Behaviours: What should DMOs do next? Several post-crisis scenarios were analysed to get an idea of when tourists would be comfortable travelling again and what would need to change from here on out.

D2-Analytics research findings on tourists behaviours

Main findings from the report

  • 54% of travellers have already booked their vacations, but had to cancel due to travel restrictions;
  • 64% feel unsafe travelling;
  • 46% may change destinations;
  • 39% of travellers will choose to travel to less crowded places.

DMO’s should work closely with governments to explain how the way they manage the crisis impacts the willingness of people to visit the place” explains Jose Torres, CEO of Bloom Consulting and Partner at D2 Analytics.

Nothing will be the same, but this can be a great opportunity for destinations to incorporate new and more efficient tourism strategies.

In this report you will find some recommendations for DMOs on how to manage the current crisis, prepare for the aftermath of it and, above all, plan for any new arising crises.

About The Research

To understand the different points of view and the new tourist behaviours, we launched an international survey using 4,000 people from around the world including the USA, Italy, Australia and China. All national opinions were removed from the sample population of the 140 countries mentioned.

Simultaneously, we analysed the global online searches from every country in the world using our D2 – Digital Demand software. The extensive amount of data collected has provided us with a unique perspective on the recent online behaviours and trends these last few months.

Other D2 - Analytics research, you might be interested in: