D2 - Analytics NEWS

NEW Tool: D2 - Crisis Mode

We have recently developed D2 – Crisis Management software that combines different types of datasets for destinations to assess how much specific crises or event is affecting and will affect destinations in the future.

D2 – Crisis Mode crisis management software for destinations

By combining four different data sets we are helping to understand potential forecasts for destinations. As well as the level of appeal to visit specific destinations again and other destinations in general. What will tourists value most in the upcoming future? How destinations are being perceived during the current crisis or event and how those perceptions may impact their willingness to visit specific destinations in the near future? Additionally, to give recommendations on practical actions to prepare destinations for the future.

Combinations of data sets

In order to analyse specific event or crisis we chose to combine different data sets. Meaning that in parallel with using three of our softwares D2 – Digital Demand, D2 – Digital Supply and D2 – Live Quanti. we aks our clients to provide additional “hard data” from their sources. Which combined all together allows us to build scenarios and predictions for the future.

" D2 - Crises Mode software is like a compass. It would not be wise to throw it away in times of storm."

— Jose Torres, Partner of D2 - Analytics

Importance of data in crises management

It seems that the world stopped. Everyone is hibernating, saving resources. In conversations with destinations, we see confusion, rapid changes in strategy, going from international to domestic markets. It is a gut feeling which makes slightly rational decisions. Of course in lockdown everyone stays at home, the first steps to get back to tourism activities are local, domestic travel. Yet, we are sure that Covid-19, as any other storm, will pass. Destinations have to be prepared for the period after the pandemic. Moreover, we at D2 – Analytics are sure that in order to navigate through the storm you need a compass. And that is exactly what D2 – Crisis Mode is, a tool to navigate you the new future.

Data presented in D2 – crisis management software

As mentioned before, software D2 – Crisis Mode combines four different data sets. The software presents data in six different areas:

  • Crisis Management perceptions – understanding of Brand Naught performance of destinations. Moreover, the evaluation of the national and regional government crisis management, how is it affecting the touristic appeal and reputation of the destination.
  • Crisis Sensitivity – analyses of how crisis or event related topics (brandtags) are affecting destination. Understanding the size of the demand, monthly evolution, benchmark, most popular brandtags, and target markets.
  • Destination’s Touristic appeal – measuring the level of appeal and demand towards destination (monthly evolution).
  • Travel behaviour and preferences – understanding how the crisis or specific event is affecting the future of traveling now and in future scenarios.
  • Crisis Digital Footprint – understanding how non-touristic articles related to crisis or specific event are appearing on potential tourists’searches on the top pages of search engines (results for each contributor and specific real links).
  • Tourism Forecast – understanding economic forecasts, based on predictive scenarios.

D2 – Crisis Mode for different situations

We developed this software because of a pandemic, as it affected tourism so directly we felt the need for this tool. However, D2 – Crisis Mode software can be used for assessment of any type of crisis. For example, if your destination is going through certain circumstances and experiencing the crisis situation, you can use or software or made a tailored version with some datasets to analyse the impact or predict the future. Feel free to contact us, if you are not sure how we can help you!