Did you know? About 65% of leisure travellers begin researching online before deciding where or how to travel.*
*According to Google and Ipsos MediaCT study “The Traveler’s Road to Decision” (download study here).
There is no doubt that search engines greatly influence travel planning from the very first stages of the consumer journey, making life challenging for DMO’s. To facilitate the decision-making process for destination marketing managers, we have developed specialized research software for destination marketing research that can reveal what potential tourists are searching, finding, and thinking about any destination!
D2 – Analytics four research software gathers and analyzes valuable information for tourism promotion organizations. Starting with an analysis of the online search demand of potential tourists (D2 – Digital Demand ©), as well as analysis of online publications on your destination related to the tourism industry (D2 – Digital Supply ©). Continuing with fast and accurate qualitative analysis surveys (D2 – Live Quanti ©). Moreover, we can offer you an in-depth analysis of any crisis and forecast future scenarios (D2 – Crisis Mode ©).
D2 – Analytics destination marketing software can provide tourism destinations with trusted insights on research data regarding tourist behavior analysis to confidently develop destination development and growth strategies. The tool is very intuitive, easy to navigate and comprehend.
Who is it for?
Country
Destination marketing organisations
Region
Tourism promotion organizations
City
Tourism promotion organizations
Since 2015, D2 – Analytics has worked with many DMO’s and Tourism Boards worldwide. Our destination marketing tools are helping many Country, Region, and City governments to understand their digital identity and appeal. Also, it gives tourism promotion managers a better understanding of the destination’s target audience, competitors, or impact and forecast of the crisis. Therefore, they can operate in a focused manner to achieve success in attracting travelers to their destination.
D2 - Analytics products
Research software for TOURISM promotion organisations and DMO's
Please choose the best fit for your destination marketing research strategy from the ready-made products or contact us for a customised solution.
What are tourists searching online about your destination?
Software that gathers and analyzes the big data of online searches performed by potential tourists towards any Country, Region, or City. In other words, D2 - Digital Demand © tool can determine exactly how many potential tourists are looking for your destination's beaches, museums, shopping, etc., in 24 months period. It also breaks down data into larger and smaller categories by months and audiences (other countries, regions, or cities).
What are tourists finding when they search about your destination on search engines?
Software that gathers and analyses the big data of online searches. To be precise, what tourists find on the first pages of search engines about any Country, Region, or City. This data allows destinations to understand their digital identity and footprint.
What does your target audience think of your destination?
Digital questionnaire intelligence tool that allows destinations to understand specific issues about their target audience behavior. Accurate, tailored, and fast qualitative analysis will help you better understand potential tourists' intentions and opinions.
Want to be aware of the impact of the crisis on the tourism industry and its future scenarios?
D2 - Crisis Mode © is a crisis management tool that offers destinations in-depth analysis of any crisis (political, pandemics, catastrophes, etc.) impacting the tourism industry. Firstly this tool shows how the crisis has changed tourist digital behavior and intentions towards your destination. Secondly, it indicates the right directions through the crises. And finally, it predicts the size of your future potential target market.
